Vasanti was created in 1998 by three South Asian/Canadian women who developed a makeup line that was inspired by the "cultural mosaic" of Toronto, where language, culture and individuality is truly embraced. What started as a hobby has turned into a fast growing company with two Vasanti flagship stores, international media coverage and a cult following in Canada .
Vasanti's philosophy can best be described by its tag line: I Love My Colour. Vasanti is dedicated to help women everywhere enhance their beauty, no matter their ethnicity or age. The products, specifically formulated for yellow-toned complexions, celebrate the diversity of beauty. By taking a problem/solution approach and offering an exciting range of affordable, innovative and high-quality cosmetics, Vasanti continues to contribute to each woman's search for perfection of inner and outer beauty.